Our theory with commercials revolves around the idea that you don't need to spend $500,000 to produce an ad when you can attain the same result by being clever. The most cost effective ad ever produced in Atlanta used stock footage of the funeral of an English Royal Family member. The narrator informed the audience that the only difference between the exterminator and a high priced exterminator was the price of the funeral.

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  MACON TRUST
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  BONDO AD
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  MRS HOMECARE
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  SASSIE
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  ZINGZ